The College requires any individual, business, organization or entity that is not
part of the incorporated administrative structure of Franklin & Marshall College (external
entities) that wishes to use the marks, logos or symbols of Franklin & Marshall on
manufactured goods to seek approval before manufacture and to obtain a license.
Entities must obtain a license from the College through the College's licensing agency,
Learfield Licensing Partners, LLC (Learfield). This includes vendors producing goods
on behalf of a College administrative office or academic unit (such as for employee
or volunteer uniforms, or give-aways), though these vendors must pay licensing royalties
only on products intended for resale.
The licensing policy does not apply to goods produced by College administrative or
academic units that are NOT intended for sale or resale, such as products for give-a-ways
and uniforms for athletic teams and uniforms for College employees. In addition, the
licensing policy does not apply to goods produced by student groups and organizations
that are NOT intended for sale or resale, such as t-shirts, hats and other goods produced
by the College Houses, the student governments, or other student organizations. However,
for College administative units and student groups and organizations, an approved
licensed vendor must be used to produce the products.
All entities manufacturing licensed goods, including entities that produce goods for
College administrative or academic units and student groups at F&M that are not intended
for resale, are required to use an approved Learfield vendor if the College trademark,
mark, logo or symbol are incorporated into the proposed design. Approved licensed
vendors have access to a library of high-resolution College design files and have
been assessed as offering competitive pricing.
The Licensing Policy
Franklin & Marshall's licensing policy outlines the process, guidelines, fees and
exceptions associated with using F&M's trademarks in the production of manufactured
products and goods.
Read the policy
Approved Licensed Vendors